Goodwill store celebrates renovations

As part of Goodwill of North Georgia’s Refresh, Reset and Refocus initiative, the organization celebrated the grand reopening of its Cartersville store on Thursday, May 30, after undergoing internal renovations. The Goodwill team has been renovating many locations to improve the shopping, donating, and working experience for everyone who supports the nonprofit.

The Cartersville store and donation center, located at 929 Joe Frank Harris Parkway SE, Cartersville, GA 30120, was established in 2010 and has been serving the community ever since. Residents of Cartersville and the surrounding areas have had a place to shop and donate their gently used clothes, furniture, books, household goods, and technology for some time now.

Renovations for the Rome store began on April 15, 2024.

“Some of the renovations to the Rome store location include in-store marketing, new graphics, bright lighting, and fresh paint reflecting new color scheme,” said Dell McKinney, Chief Operating Officer of Goodwill of North Georgia. “We reset our sales floors and backroom spaces to optimize operational and selling space, moved our registers in-line to improve the guest experience, added a broader assortment of new goods, upgraded fixtures, and refreshed the break space for our team members. We refocused our teams on standard operating procedures to ensure our team members and guests have the best experience,” McKinney said.

“During the renovation process, there was no business interruption, and we strived to maintain a neat, clean, clutter-free shopping environment while minimizing distractions for our guests,” McKinney said.

Under the Refresh, Reset and Refocus initiative which began in 2019, Goodwill has renovated several of its stores in the past year, including Rome, Cobb Parkway, Covington, Fayetteville, Hickory Flat, Northside, Jonesboro, Douglasville, Conyers, and Powder Springs. As of 2024, the Cornelia, Oakwood, Hamilton Mill, and Winder stores have also been updated. The organization has plans to continue updating other locations in the coming months.

“We are thrilled to present our newly renovated store, and we are eager to continue providing an outstanding and seamless shopping and donor experience for many years to come,” McKinney stated.

When you shop at Goodwill, you’re supporting the nonprofit’s mission to Put People to Work. When items are sold in stores or online, those profits are used to fund skills training programs and job placement services. In fiscal year 2023, Goodwill of North Georgia was recognized as the number one Goodwill in the nation when it comes to employing people, helping more than 22,000 North Georgians get connected with jobs.

Through the career centers and training programs, Goodwill serves veterans, people with disabilities, youth, single parents, the underemployed, people with criminal backgrounds, and anyone else looking for work. We look to provide A job, a Better job, and a Career.  To learn more about Goodwill of North Georgia’s career services and job training programs, please visit